“Your body craves BBQ!!” Thais find every opportunity to enjoy Korean BBQ, so much so that it feels like the answer to any mood—happy, lonely, sad, or down. Korean BBQ has gained immense popularity in Thailand, but why has a dish originating from over 3,650 kilometers away in Korea become so beloved here? Today, we’ll explore the reasons behind this trend.
Cooking Together: The Warmth of a “Circle” Meal
Korean dining culture emphasizes sharing food, and BBQ is particularly popular because it encourages interaction among friends and family. The tradition of sharing meals and conversations at the table creates a warm atmosphere that resonates well with Thais. The concept of gathering around to eat with family and friends is already common in Thailand, so it’s no surprise that when Korean BBQ culture arrived, it quickly became a hit.
“Variety” That Caters to Everyone
“What should we eat tonight?” is a common question when hanging out with friends, often leading to confusion. Some people don’t eat vegetables, others avoid meat, and some dislike spicy food, causing headaches for everyone. But these dilemmas are resolved with Korean BBQ! With a wide range of ingredients and side dishes (banchan) typically served, there’s something for everyone. If you love vegetables, there are plenty of pickled options. If you prefer meat, there are various choices available. This variety makes Korean BBQ suitable for all members of a friend group and is also a great option for family meals. This “strength” is what has won the hearts of many Thais.
“K-Dramas”: Excellent Soft Power for Promoting Food Culture
Have you ever found yourself craving BBQ while watching a K-drama? Notice how the main characters often gather at BBQ restaurants, showcasing delicious meals and even proper eating techniques. These scenes spark hunger in Thai viewers who love K-dramas. Such portrayals serve as a tool to promote Korean food culture globally and are a powerful form of soft power that leaves us drooling. Given the immense popularity of K-dramas in Thailand, it’s no surprise that this soft power has effectively turned Korean BBQ into a favorite dish here.
Reason to eat, Reason to Joy
For all the reasons mentioned above, Korean BBQ has become incredibly popular in Thailand. The warm and friendly atmosphere at the dining table, the variety of options available, and the influence of K-dramas make it a go-to dish for any occasion, whether it’s a farewell party, birthday celebration, promotion, or any special event. Korean BBQ has truly become a beloved choice among Thais. If you ever find yourself “craving” it, I highly recommend visiting Real Pork Korean Style Pub & Grill! This restaurant offers a fantastic selection of BBQ and drinks in a cozy and welcoming environment, perfect for a post-work hangout. Experience authentic Seoul flavors right here! Located at CentralWorld, Groove Zone, 2nd floor, open from 11:30 AM to 11:30 PM. If you’re unsure what to eat tonight, this is the place to be!
